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Fullerton privacy policy

Fullerton Guitars Inc. and all its affiliated companies (“Fullerton,” “we” or “us”) would like to thank you for using our websites, mobile and desktop applications, and all related services (collectively, the “Services”). We understand your concerns about privacy and encourage you to read the Privacy Policy below to understand how we collect information on our site and what happens with this information. Your use of our sites is subject to the Fullerton Terms of Service which includes all applicable terms governing limitations on liability and the resolution of disputes.

If you have any questions or concerns about our privacy policy, please feel free to get in touch with us at:

Fullerton Guitars Inc.

14345 Ewing Road
Moores Hill, Indiana
47032 USA

This Privacy Policy applies to our collection, use and disclosure of personal information in relation to:

The users of our website,, in addition to any mobile applications, other websites, applications and online services that display or link this Privacy Policy.
Customers and prospective customers, which includes individuals who purchase our products through affiliate and other third party retailers
Visitors to Fullerton stores
Individuals who interact or communicate with us in relation to our Services

Please note that this Privacy Policy does not apply to job applicants or to Fullerton employees and workers, whose personal information is subject to different privacy notices.

We will comply with our Privacy Policy in addition to all applicable privacy laws when we gather and use information from our users.


When making changes or updates to our Privacy Policy, we will change the “Last Updated” date above. To the extent our policy changes in a material way, the policy in place at the time that you submitted personal information will generally apply to that information unless we receive your consent regarding the updated privacy policy. You are responsible for reviewing this Privacy Policy periodically to make sure that you are aware of any changes or updates.


Personal Information or Personal Data

By disclosing your personal information to us, interacting with us or using our Services, you understand and agree Fullerton may collect, use and disclose your personal information according to this Privacy Policy. If required by applicable law, we will obtain your consent to our collection, use, transfer and disclosure of personal information.This includes any kind of content, records or electronic communication, such as:
Contact information (i.e. name, phone number, home or billing address and email address)
Financial information in relation to payment transactions. This includes name, billing address, email address, credit card information, phone number, record of purchased services or products, transaction dates, and bank account information as well as any information necessary to open your account to complete a transaction.
Demographic information, such as age, gender, birthdate, household income, marital status and number of children, and interests to better manufacture and design services and products to meet individual needs.

Product and service preferences

Internet or electronic usage data, such as browsing history, search history, and information about a consumer’s interaction with an internet website, application or advertisement. Employment and Education history and information
Audio, video and other electronic data. This could include audio messages, CCTV footage, shared photographs, audiovisual recordings and recorded calls.
Geolocation data: precise location about a certain individual or device
Online user account information, such as username, password, profile picture and any information voluntarily given in the online account.

In addition to information collected from you, we may collect personal information from third party sources. This information may also be combined with other personal information we have collected about you. This includes: Third party retailers: If you purchase our products via a third-party retailer, we receive information from that third party for processing and fulfilling orders, processing refunds and returns, warranty and related purposes, which may include name, contact information, shipping and further order details.
Social media: If you choose to link, create or log in to your Services account via a social media service (e.g. Instagram, Twitter, Facebook, etc.), we collect your permission to access certain information from your profile with that social media service. If you post or engage with a separate social media service or interact with us on our page with any social media service, we may collect your personal information related to those interactions.
Other: We may obtain personal information, including updated contact details and demographic information, from third parties. We may also collect information from public records.
Users are not required to provide Personally Identifiable Information to visit Fullerton. However, Personally Identifiable Information must be registered and provided to access certain portions or features of Fullerton, receive communications from Fullerton and enter contests or other promotions from Fullerton.

Fullerton reserves the right to use content provided via emails, poll responses, contests, sweepstakes or any promotional activity. Please note that any submissions become the property of Fullerton and may be used for any lawful purpose by Fullerton, subject to applicable law. Fullerton may edit, rewrite, use, and reuse the content of your submissions, such as your name, likeness, photograph, and biographical information in any capacity, including current or future media, with or without attribution. This includes print or online publications, advertising and promotions and trade media. You agree that any content you send us will not violate the rights of any third-party, and that you will only send us content for which you solely own the rights.

IP Addresses

Your Internet Protocol (IP) address is typically associated with the place from which you access the Internet, such as your Internet Service Provider, place of business or university. By collecting a user’s IP address, Fullerton’s server may record the page which provided a reference link to the Fullerton website, such as a search engine or another website. Information collected could include visited pages on this website, the website visited after this website, advertisements you see or click on, web browser used, information about the computer or mobile device used, platform, software and settings used, any search terms enter on this website or a referral website, and other web usage activity and data logged via our web servers. In addition, Fullerton may also use your IP address to diagnose issues with our servers, gather broad geographic and demographic information, and administer our website. Fullerton also reserves the right to link this information with your Personally Identifiable Information when Fullerton deems it necessary to enforce compliance with its rules, policies, terms of service, or to protect its website, customers or others.

Web Beacons

Web beacons, also known as clear GIFs and Pixel tags, are tools that we may send to help determine whether or not an email has been opened or a page was viewed. These can include transparent images on a website or sent email. Generally, any electronic image, such as a banner ad, that’s viewed as part of a web-page, may contain a web beacon. We may use these, in connection with our Sites to track the activities of our users, improve ads, personalize and manage content, and gather usage information about our sites. Fullerton may also use these in HTML emails in order to help us track email response rates, identify when our emails are viewed and track whether our emails are forwarded. An example of this is when a user asks to receive information through a promotion or newsletter, then we may use beacons to figure out how many emails we sent were actually opened.


Fullerton uses cookies to track the use of its website and to enhance the user experience. “Cookies” are defined as pieces of electronic data that are stored by your browser on your computer’s hard drive. Cookies allow Fullerton to facilitate access to various aspects of the website. For instance, by knowing when and how users visit its website, Fullerton can then see which pages are the most popular. Cookies can also assist Fullerton in facilitating the user experience by remembering your address or other personal information when you ask for more information or access other services on the website. While most web browsers accept cookies automatically, you can disable this function so that your browser will not accept cookies. Please keep in mind that disabling cookies may impact your user experience with this website.

Log Files

Most browsers collect certain information, including your IP address, device type, operating system version, screen resolution as well as internet browser type and version. This information is automatically collected and stored in log files.

Third Party Analytics Tools

Fullerton conducts behavior-based advertising. This means our Sites employ the use of automated devices and applications operated by third parties, including Google Analytics, which uses cookies and similar technologies to collect and analyze information about the use of our Sites and report on activities and trends. Such services may also collect information regarding the use of other websites, apps and online resources. One third party site we use to track users on our websites is Google AdWords Remarketing. This information helps Fullerton advertise products and services across the Internet. If you would like to opt-out of receiving ads based on your browsing behavior, you can go to the Network Advertising Initiative and the Digital Advertising Alliance websites. However, in order to completely prevent ads based on your browsing behavior, you should also disable the cookies on your browser. If you would not like to take part in our AdWords Remarketing, you can opt out through Google’s Ads Preferences Manager.

Fullerton collects this personal information in the interest of providing account related functionalities, improving our website’s operations, taking part in behavior-based advertising, gaining insight about our users to provide tailored services, understanding how our users interact with our communications, providing efficient staffing and workplace operations, sharing information regarding our products and services, fulfilling promotions with partners, understanding user and customer opinions, and operating sweepstakes.

Do-Not-Track Signals

Please keep in mind that our Sites do not recognize or respond to any signal that your browser may transmit through the so-called “Do Not Track” feature your browser might have. If you would like to disable cookies on our Services, you should not rely on any “Do Not Track” feature your browser might have.


Fullerton uses the Personal Information you share with us for the following purposes:

Processing Contracts: Personal Information collected is based on the user’s consent, or as needed for fulfilling a contract between the user and Fullerton.

Transactions and Customer Service: Fullerton uses information provided by the user to complete placed orders and provide customer service.

Digital Marketing: Fullerton may use contact information for its own marketing purposes, such as updating users about new products, deals and promotions and events.

Fullerton may use your email or social media contact information to get in touch about Fullerton good and services, events and promotional offers, if you’re an existing customer and have provided your email under the following circumstances:
When making a commercial transaction
When registering for an account or interacting with our website and services
When communicating with Fullerton
When signing up for promotional materials
When participating in special activities, programs or offers
When engaging with our online communities or advertising
When connecting with Fullerton through social media
If you would like to opt out of being contacted for such marketing purposes, please contact us.

Interest-based Advertising

Fullerton works with third party networks, channel partners, affiliates, measurement services, analytics and third party ad companies to display advertising on our Services, and to manage or measure our advertising on third party sites, social media platforms, mobile apps and online services, as well as to send you promotional materials, deals or offers via email or direct mail. We and these third party ad companies may use cookies, web beacons as well as other tools to collect activity information on our Services (as well as on third party sites and services) in addition to IP addresses, device ID, cookie and advertising IDs, and other identifiers, general location information, and, with your consent, your device’s geolocation information, we and these third party ad companies use this information to provide you with more relevant ads and content and to evaluate the success of such ads and content.

Custom Lists and Matching

We may create and disclose collected customer list information (including names and email addresses) with third parties—such as Facebook and Twitter—in order to better target ads and content to you and others with similar interests, within these third-party services. These third parties use the personal information we provide to help us target ads and to enforce their terms, but we do not permit them to use or share the data we submit with other third-party advertisers.

Fullerton does not sell, rent or loan any of your Personally Identifiable Information to any third party.

However, Fullerton may use and share information with third-party data processors engaged specifically by Fullerton while processing your information received through the Fullerton website. Fullerton also reserves the right to share your information with our foreign and domestic affiliates and subsidiaries as well as third-party suppliers, which may require sending your personal information to another country, where national laws regarding data protection may differ from the processing country. For example, personal information being sent outside of the European Economic Area (EU) may be subject to a level of data protection that is not equivalent to standards within the EU.

Website Administration: Fullerton will use your information to maintain your account and administer its site. This includes troubleshooting, testing, analyzing data, website security and improving the site.

As an international company, Fullerton may transfer your information to a country other than where you reside. For example, if you reside in Europe, we will only transfer your data under the following circumstances: To jurisdictions with “adequate protection” as used in the General Data Protection Regulation (GDPR) governing transfer of personal data outside of the EU or EEA
To entities that have instituted appropriate safeguards according to the GDPR
To parties where you have given your consent. For example, Fullerton relies on the Standard Contractual Clauses approved by the European Commission for transferring data.

You may request a copy of such contracts here:

Fullerton Guitars Inc.

14345 Ewing Road
Moores Hill, Indiana
47032 USA

Fullerton will only use your Personally Identifiable Information as a means of communicating to and with you as requested or for any other purpose you have specifically disclosed to us. If you would like us to terminate the use of your personal information in any way, you may contact us at any time.

Without your consent, Fullerton will only use any personal information insofar as such processing is allowed by applicable law, such as the performance of a sales contract with your or where processing is necessary to comply with a legal obligation Fullerton is subject to.

Fullerton may also use and share aggregated anonymous information that does not uniquely identify you when it allows Fullerton to improve and facilitate our services and website content.

Fullerton may de-identify information to create anonymous and aggregate data sets and reports in order to assess, improve and develop our business, products and services, prepare industry reports and for other purposes in relation to research, development, marketing and analytics.

Fullerton reserves the right to use and share your information in cases where such disclosure may be required by law.


Fullerton may share information with third parties in the following scenarios:

Service Providers

Fullerton may share personal information with service providers and suppliers that are specifically involved in the processing of your information in order to provide, improve and personalize services provided by Fullerton.


Fullerton reserves the right to share personal information with our foreign and domestic affiliates and subsidiaries in order to provide, improve, and personalize Fullerton services for advertising and marketing purposes.

Marketing and Advertising

Fullerton may share information with partners for the purposes of advertising and marketing on Fullerton’s behalf as well as on the behalf of third parties. This includes companies involved in interest-based advertising, such as web and mobile app ads and other advertising that is personalized and displayed on our sites, our apps and other channels, collectively to provide users with relevant promotional information.

We may share aggregate and de-identified data with third parties for research, development, marketing, advertising, analytics and/or other purposes.

Legal Process

Fullerton may be required to share personally identifiable information with third parties in response to subpoenas, court orders, warrants as well as any legal processes or to comply with relevant laws.

Legal Claims

Fullerton may share your personal information with third parties in cases where we are required to establish or exercise our rights, must defend ourselves against a legal claim, must investigate, prevent or take action regarding potential illegal activities, suspected fraud, the safety of one or more individuals or property, a violation of our policies or to comply with your request for the shipment of products or the provision of services by a third party intermediary.

Other Situations

We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this policy.

Mergers and Acquisitions

Should there be a change in ownership of Fullerton or sale by Fullerton of all of its assets, any information owned by or in the control of Fullerton may be transferred to such a successor, who will comply with the terms of this Privacy Policy.


We will only retain your personal information for as long as you maintain an account or for however long is necessary to provide you with applicable services through Fullerton. We will also retain your personal information as necessary to comply with legal requirements, resolve disputes, and enforce our agreements. When we no longer need to process your personal information for the purposes laid out in this Privacy Policy, we will delete your Personal Information from our systems.


This website is not intended to be used by children under the age of 16. No one under age 16 is permitted to provide any Personally Identifiable Information or use Fullerton public discussion areas, forums and chats or take part in any contests or any other promotional activities. Fullerton does not knowingly collect or use information from children under the age of 16 via this website. Should we discover that we have collected personal information from a child under the age of 16, we will promptly delete that personal information.

To subscribe to newsletters and participate in any activity where personal information is shared on this website, you must be age 16 or older. Minors under the age of 18 are required to receive permission from their parent(s) or legal guardian(s) before subscribing to anything on the Fullerton website.


If you have actively (opt-in) registered to receive Fullerton communications, you may also receive commercial emails about upcoming Fullerton promotions, services and products. If you receive Fullerton’s commercial email and would prefer to avoid receiving such emails in the future, you may opt-out by clicking on the opt-out area within that email or by clicking here. Fullerton will only communicate with you based on your instructions.

Opt Out of Targeted Ads

You may control how participating third party ad companies use the information they collected about your visits to our Sites, and those of third parties, in order to display more relevant targeted advertising to you; for more information and to opt-out go to: (Digital Advertising Alliance)

Opting out of participating ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Services. You may also continue to receive targeted ads on other websites, from companies that do not participate in the programs listed above.


Your security is of the utmost importance to us. Fullerton limits third-party access to Personally Identifiable Information that is collected on this website. Security measures are put in place to help protect against the loss, misuse and alteration of the information under our control. However, while Fullerton is unable to guarantee that loss, misuse or alteration of data will not occur, Fullerton employs industry standards, including Secure Socket Layers (“SSL”) technology to help safeguard against such occurrences. In certain cases, the information passed between your browser and the Fullerton system is encrypted with SSL technology to create a protected connection between you and this website to ensure confidentiality. Should we be required by law to inform you of a breach of your personal information, we may notify you electronically, in writing, or by telephone, provided we are permitted to do so by law. We urge you to take steps to keep your personal information safe, such as selecting a strong password and logging out of your User account as well as closing your web browser when finished using our Services.


Access to Your Personal Information

You may request access to your personal information by contacting us at the address listed below. If required by law, upon request, we will grant you reasonable access to the personal information that we have about you. Note that California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing.

If required by law, upon request, we will provide you with reasonable access to personal information that we have stored about you. Please note that California residents may be entitled to request a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing.

Changes to Your Personal Information

We rely on you to update and correct your personal information. Most of our websites allow you to update or delete your account profile. If our website does not allow you to modify or change certain information, you may contact us at the address described below to request that your information is updated. Please note that we may keep outdated information in our backup files as permitted by law.

Deleting Your Personal Information

We typically retain your personal information for the period necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. However, you may request information about how long we keep specific types of information or request that we delete your personal information by contacting us at If required by law, we will grant a request to delete information, but you should bear in mind that in many situations, we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for one of our business purposes.

Objection to Certain Processing

You may object to our use or disclosure of your personal information by contacting us at the address below.

Online Tracking

We do not currently recognize automated browser signals in regards to tracking mechanisms, which may include “Do Not Track” instructions.

Promotional Emails

You may choose to share your email address with us so that we can send you free newsletters, surveys, offers, and other promotional materials as well as targeted offers from third parties. You may stop receiving promotional emails by following the “unsubscribe” instructions in the emails you receive. If you choose to opt-out of receiving promotional emails, we may still send you service-related communications.

Promotional Mailings

If at any time, you do not wish to receive offers and/or circulars from us, you can remove yourself from our mailing list by emailing us (via the contact information below) with “NO SNAIL MAIL” in the subject line as well as your name, mailing address and zip code. Please keep in mind that our mailings are prepared in advance of being sent. Although we will remove your name from our mailing list upon receiving your request, you may still receive mail from us that had been initiated before your name had been removed.

Revoking Consent

Should you revoke your consent to process your personal information, then we may no longer be able to provide you services. In some cases, we may limit or deny your request to revoke consent if the law permits or requires us to do so, or if we are not able to adequately verify your identity. You may revoke consent to processing (in cases where such processing is based on consent) by contacting us at the address listed below.


You may lodge any complaints to Fullerton, and we will take your concern seriously. You may further file a complaint to your national data protection authority in cases that you deem are appropriate.

If you are not satisfied with our response, and are located in the European Union, you may have a right to file a complaint with your local supervisory authority.


This website may link to, or be linked to, third party sites which are not maintained by or related to Fullerton. This Privacy Policy does not apply to third party sites that are accessible via Fullerton sites, unless such websites direct users to this Privacy Policy. Fullerton is not responsible for the privacy policies or practices of any third parties or third-party websites, including any third-party linked to or from Fullerton (linking websites). When you click on one of these links, you will then be transferred out of the Fullerton website and connected to the website of the organization or company that maintains that website. To the extent you disclose Personally Identifiable Information to any such third parties, different rules may apply to their use and disclosure of Personal Information that you disclose to them. Fullerton encourages you to review the privacy policies of such websites before disclosing your Personal Information to them.


California Civil Code Section 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to


In relation with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with this Privacy Policy.


Your privacy is important to Fullerton. If you have any questions or concerns about this Privacy Policy, please contact us at:

Fullerton Guitars Inc.
14345 Ewing Road
Moores Hill, Indiana
47032 USA

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