About Fullerton

On one fateful day, the world’s first electric guitar to be mass-produced strummed to life in a small California city. To us, Fullerton not only marks the beginnings of a time tested industry, but its openness to innovation and fresh perspectives. As our namesake, we aim to capture a forward approach to music while respecting its origins. Don’t change what’s not broken is our mantra, but we’re more than happy to update the look.

We believe that everyone deserves the best equipment for rocking out without breaking the bank. Whether you’re just starting out, are in a garage band or have already booked a ton of gigs, our selection appeals to hobbyists and professionals alike. Our prices are competitive without sacrificing the top-notch quality that is our standard.